“What’s wrong with my reports” is a question asked by everyone in the tech world. Let’s make two distinctions about this question before we continue.
* Reports that trend over weeks and months in the wrong direction.
* This is a marketing problem. It can typically can be tracked down and addressed appropriately. We will not address this problem.
* Reports that stop reporting or suddenly have trickling data.
This is an operational nightmare. It’s difficult to pinpoint and hard to address appropriately.
* We will discuss this problem. Note, if you have problem two, you cannot fix problem one.
Everyone loves a blog post that gets right to the point: If you have a Web Analytics operational reporting problem, Observepoint will give you the tools you need to fix this immediately.
Attached is a sample of my presentation when I spoke on this matter at the Internet Retailer Conference and Exhibition, download the sample presentation here.
You now have the quick solution, but if you want to learn more about the problems and tools, continue reading.