Brooks Bell Interactive (BBI) held an optimization conference in mid June (Click Summit, Sponsored by Google). If you don’t know BBI- you should www.brooksbell.com. If you never met Brooks, make it a point to introduce yourself. Brooks is pretty easy to find completely ingrained into the analytics/optimization world, ensuring she is on top of every new technology and technique. Continue reading ‘Brooks Bell Interactive – Click Summit 2010′
Q and A with CMO and Brion
•March 10, 2010 • 6 Comments“Why are companies not testing as much as you would think?” Continue reading ‘Q and A with CMO and Brion’
Omniture Summit 2010 – Feedback
•March 6, 2010 • 2 CommentsJust returned from the Omniture Summit. For those who don’t know what the Omniture Summit is– Once a year, typically during the winter months, Omniture holds a summit, in Utah, that Continue reading ‘Omniture Summit 2010 – Feedback’
Medical Doctor vs Doctor of Osteopathy
•February 4, 2010 • 2 Comments
Being a Website Optimization Strategist, I have had the honor to work with countless companies across the globe and developing, directing optimization teams — Continue reading ‘Medical Doctor vs Doctor of Osteopathy’
The Watched Pot Never Boils
•February 3, 2010 • 2 CommentsStop looking at reports! Someone had to say it. Call it tough love, call it radical, but in the Internet Marketing world, “real time reports” are a useful feature—being abused. Continue reading ‘The Watched Pot Never Boils’
Context Dropping – The Smoke and Mirrors Behind Landing Page Optimization
•January 4, 2010 • 1 CommentLet’s remove the smoke and mirrors around Landing Page Optimization and start putting things into context. Continue reading ‘Context Dropping – The Smoke and Mirrors Behind Landing Page Optimization’
The Most Important Thing About Optimization.
•December 4, 2009 • 1 Comment
It’s pretty interesting to see the amount of time decision makers take to pick an Optimization tool. They do their homework and compare prices, services, features, support hours and vacillate between full service vs self service and Continue reading ‘The Most Important Thing About Optimization.’
